Garcon
Garcon is a hybrid athletic brand with both physical retail and an online presence, but their previous identity wasn’t resonating with their core audience – active, style-conscious men. The challenge was to reposition the brand to feel sharper, more masculine, and confidently bold, without losing its edge. I crafted a new visual identity with strong typographic elements, high-contrast visuals, and an assertive tone that speaks directly to a modern, urban male audience. The result is a brand that feels athletic and elevated – striking the right balance between function, fashion, and attitude.
Services
Logo design
Brand guidelines
Packaging design
Brand assets
Brand strategy
Year
2023
Client
Garcon Sportswear AU
Harris helped us reshape how the brand speaks to our target audience, without compromising on style or integrity. The outcome has been both strategically sound and visually striking."
Isabelle Moreau, Brand Director
