Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.
Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.

Details

Details

Details

σίzzλ (Sizzle)

Sizzle Street Food Specialists in Salonica came to me with a clear challenge – they were struggling to stand out in a saturated market and failing to connect with the younger crowd they were aiming for. The existing identity felt generic, blending into a sea of similar burger spots. What they needed was something bold, iconic, and impossible to ignore. I created a brand that grabs attention from across the street – a confident, high-impact identity with sharp visual contrast, playful attitude, and unmistakable presence. From the logo to interior graphics and signage, every element was designed to be memorable, energetic, and instantly recognizable.

Services

Packaging design

Brand strategy

Logo design

Brand assets

Year

2024

Client

Sizzle Street Food Specialists SKG

Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.
Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.
Close-up view of an angled red-orange “CONCEPT” shipping box showing the white ODE logo on its lid and the word “CONCEPT” along its side, against a pale peach background.
Close-up view of an angled red-orange “CONCEPT” shipping box showing the white ODE logo on its lid and the word “CONCEPT” along its side, against a pale peach background.

Testimonial

Testimonial

Testimonial

"The response after launching the new brand was way more than we expected. We actually had to slow things down a bit to keep up. Harris really helped us stand out."

George Zabounidis, Owner

Tower of red-orange business cards on a peach surface, the top card displaying a white ODE logo in the top corner and small white contact details beneath.
Tower of red-orange business cards on a peach surface, the top card displaying a white ODE logo in the top corner and small white contact details beneath.
Metallic red-orange foil pouch with a reflective silver ODE logo printed at its centre, photographed on a pale peach background.
Metallic red-orange foil pouch with a reflective silver ODE logo printed at its centre, photographed on a pale peach background.
Corner of a black smartphone screen against a peach backdrop, showing the ODE app icon (red-orange rounded square with white geometric logo) next to the Mail icon, with the time reading 9:41.
Corner of a black smartphone screen against a peach backdrop, showing the ODE app icon (red-orange rounded square with white geometric logo) next to the Mail icon, with the time reading 9:41.